Local, National & Global Strength


Berkshire Hathaway HomeServices: A Reputation Built on Trust, Framed in Excellence

“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many

families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway

name will be reassuring to many of those people.”

—Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.


• Berkshire Hathaway HomeServices is among the few companies entrusted to use the Berkshire Hathaway brand

name with consumers.

• Berkshire Hathaway HomeServices brings to the real estate market a definitive mark of stability, strength and,

above all, quality. Our visual identity—from our distinctive colors and quality seal to

our dignified, unpretentious typography—exemplifies our timeless character.

• Berkshire Hathaway HomeServices reflects Berkshire Hathaway’s strong reputation through the core values of

trust, integrity, stability and longevity.

• Our brand identity communicates our commitment to integrity and an intelligent and straightforward approach,

inspiring the best in our affiliates and delivering the best to our customers.


Berkshire Hathaway HomeServices: Strong Lineage

“Berkshire Hathaway is built to be forever … it’s true of all the businesses we own. You want to be part of an

organization that’s not looking to sell out next week or next month or next year, or where the place will crumble when

the founders leave. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be

matched by anyone.

—Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.


• HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real

Estate franchise networks. The company is a joint venture between HomeServices of America, Inc., the nation’s

second-largest, full-service residential brokerage firm, and Brookfield Asset Management, a leading provider

of real estate and relocation services, technology and knowledge. HomeServices of America is a subsidiary of

world-renowned Berkshire Hathaway Inc.

• Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its chairman and CEO is

Warren Buffett, often referred to as the “Oracle of Omaha,” who according to Time magazine’s 2012 ranking,

is among the world’s most influential people.

• Further, Berkshire Hathaway is the No. 1 company in Barron’s annual ranking of the world’s most respected

companies; it stands at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No. 18 in

Harris Interactive’s reputation study of the 60 Most Visible Companies.

• Berkshire Hathaway employs nearly 300,000 people and owns more than 55 companies, including GEICO, Fruit

of the Loom, Dairy Queen, Helzberg Diamonds, Benjamin Moore Paints, Business Wire, NetJets, BNSF